The Privacy Policy applies to personal information that may be collected when you interact with Claysmile LLC, Inc. or any of its subsidiaries (“Claysmile LLC”). Protecting the privacy and security of your personal information is a priority at Claysmile LLC, and we believe that a single, comprehensive privacy policy that is straightforward and clear is in the best interests of our customers and our businesses.

By doing business with or interacting with Claysmile LLC in the manner described in this Privacy Policy at any time on or after the Effective Date, you are accepting the practices described in this Privacy Policy and you expressly consent to the application of this Privacy Policy to the collection, storage, use and disclosure of all your personal information as described.

Claysmile LLC reserves the right to modify or amend this Privacy Policy at any time, but you can be assured that, should it be necessary to do so, we will always do so in accordance with the Claysmile LLC Privacy Principles of Clarity, Security and Integrity.

1. What is the personal information that we collect?

Personal information is information that can be used to identify, contact or locate you. For example, personal information can include your name, e-mail address, billing address, shipping address, phone number, or credit card information.

2. Why do we collect personal information?

We collect your personal information in an effort to provide you with a superior customer experience and, as necessary, to administer our business. It allows us to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. For more information as to why we collect personal information, please see the section below entitled: “How do we use your personal information?”

Your personal information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you.

3. How do we collect your personal information?

(a). Information that you provide to us

As a general matter, you can browse on our websites without submitting your personal information to us. However, there are a number of circumstances in which you may need to provide us with your personal information. The most common of these circumstances include:

1. Making a purchase or placing an order online or in our stores

2. Creating an online account or joining a Claysmile LLC online interactive community

3. Enrolling in our Member program

4. Submitting a customer review, a list, or other user-created content

5. Participating in Claysmile LLC Book Clubs

6. Signing up for Keep Me Posted! Newsletters and Alerts

7. Signing up for Invite-a-Friend Emails

8. Contacting customer service

(b) Information automatically collected

There are circumstances in which we automatically receive and collect personal information from you. The most common of these circumstances include:

1. Cookies

2. Using pixel tags or clear Graphics Interchange Format files, known as GIFs

3. Occasionally from business partners, contractors, shared databases, and other third parties

For your convenience, we have provided a summary description of each of these circumstances below.

Information automatically collected when you visit our websites

When you visit our websites, we automatically record information that your browser sends whenever you visit a website. For example, we may receive and collect: the name of the domain and host from which you access the Internet; the Internet Protocol (IP) address of the computer you are using; the date and time you access our websites; and the Internet address of the website from which you linked directly to our sites. We use this information to monitor the usage of our websites and as necessary for our business. This information does not include personal information.

Information collected using cookies

Like many online retailers, we use cookies to personalize and enhance your browsing and shopping experience. Cookies are small files that we place on your computer’s hard drive to collect information about your activities on our websites. Cookies help us to: (1) speed navigation, keep track of items in your shopping cart, and provide you with content that is tailored to you; (2) remember information you gave us so that you don’t have to reenter it; (3) determine the effectiveness of some of our marketing efforts and communications; and (4) monitor the total number of visitors, pages viewed, and the total number of banners displayed.

Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies, however, you will not be able to place items in a Claysmile LLC.com shopping cart, and therefore you will not be able to place an order with us online. Also, by not using cookies, some Claysmile LLC website features and services may not function properly.

In addition, third party distributors of banner ads on our websites may also place or access cookies on your computer. If you would like to learn more about the third party distributors of banner ads on any Claysmile LLC website, and to understand your choices about having such distributors’ cookies turned off, please visit www.networkadvertising.org. Please understand that Claysmile LLC does not control these third party cookies, and you should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies.

Whenever you click on links and banners on any Claysmile LLC website that take you to a third party website, you will be subject to the third party’s privacy policies, not Claysmile LLC’s. This Privacy Policy applies solely to information collected by Claysmile LLC.

Information collected using pixel tags or clear GIFs

To help us understand the effectiveness of certain of our communications and marketing efforts, we may use “message format” and “message open” sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow us to know if your e-mail program is able to accept HTML e-mails and, if it is, to: (1) send you e-mails in that format; and (2) determine if you have opened our e-mail messages.

Information collected from outside sources

We may periodically collect personal information and other information about you from business partners, contractors and other third parties.

Information collected from visitors from outside the United States

If you are visiting Claysmile LLC from outside the United States and provide us with personal information, please note that your personal information will be transferred, stored and processed within the United States. The data protection laws in the United States may not be as comprehensive as those in your country. By doing business or interacting with Claysmile LLC, you are consenting to the transfer of your personal information to facilities located in the United States and other facility locations selected by Claysmile LLC.

Claysmile LLC does not knowingly collect personal information from children

Our products and services are marketed for and directed towards purchase by adults or with the consent of adults. Individuals under the age of 18 (“Minors”) are not permitted to use Claysmile LLC websites without the supervision of a parent or legal guardian. Furthermore, we do not knowingly collect or solicit personal information from children under the age of 13 or knowingly allow such persons to register for an online account or to post personal information on our websites. Should we learn that someone under the age of 13 has provided any personal information to or on any of the Claysmile LLC websites, we will remove that information as soon as possible.

4. How do we use your personal information?

Claysmile LLC uses your personal information to provide you with a superior customer experience at our stores and on our websites and, as necessary, to administer our business.

5. With whom do we share your personal information?

Protecting the privacy and security of your personal information is a priority at Claysmile LLC. CLAYSMILE LLC DOES NOT SELL OR RENT YOUR PERSONAL INFORMATION TO THIRD PARTIES.

Claysmile LLC shares your personal information with:

1. Other entities owned by Claysmile LLC, Inc., including subsidiaries of Claysmile LLC, Inc. Many of our customers purchase items from us both online and in our stores. We share your personal information within the Claysmile LLC, Inc. enterprise to help to ensure that you have a superior shopping experience no matter where you choose to shop with us.

2. Service providers, subcontractors and agents who perform services on our behalf. We provide personal information to third party service providers, subcontractors, and agents that work under contract on our behalf to provide certain services. These third parties do not have the right to use personal information we provide to them in any way that is not authorized by Claysmile LLC. They are contractually obligated to use such information only as necessary to assist us and to maintain the confidentiality and security of such information.

3. Third party providers of products and services. These are third party providers of products and services you may purchase from us (e.g., video games). These third parties do not have the right to use personal information we provide to them in any way that is not authorized by Claysmile LLC. They are contractually obligated to use such information only as necessary to assist us and to maintain the confidentiality and security of such information.

4. Third Party Membership Programs. We work with certain third party entities to help them administer their own membership or rewards programs by providing them with purchasing information about their customers who make purchase from Claysmile LLC. We disclose only the information that is necessary to make these third party programs work and to support your membership in them. This information usually includes your name and e-mail address as well as the dollar amount of the purchases made at Claysmile LLC. We require such entities to obtain your consent before we provide them with this information, which they usually do as part of their own membership or participation rules.

5. Credit Card Companies. Credit card transactions are handled by third party financial institutions and their vendors and contractors who receive credit card numbers and other personal information from us to verify the credit card numbers and process transactions.

6. Law enforcement officials and as required by law. Claysmile LLC may release personal information to third parties when we determine, in our judgment, that it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property or safety of Claysmile LLC, our employees, our customers, users, or others.

7. Sales, Mergers, and Acquisitions. If Claysmile LLC becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, personal information may be provided to the entities and advisors involved subject to a confidentiality agreement, and we will provide notice before any personal information is finally transferred and becomes subject to a different privacy policy.

8. Please be aware that in connection with magazine subscriptions placed on Claysmile LLC.com, in order to complete your transaction, we will need to forward your name, magazine order and shipping address to our subscription providers, Zinio and M2 Media Group. The subscriptions provider will share your magazine order information as well as your name and address, or name and e-mail and mailing addresses with the magazine publisher and a magazine circulation auditor. Magazine publishers will use this information to fulfill your order and for other purposes. Your credit card information will not be shared with them.

6. How do we secure your personal information?

We take significant and appropriate security measures, including physical, technological and procedural measures, to help to safeguard your personal information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as firewalls and encryption in the transmission of certain sensitive personal information, designed to prevent unauthorized persons from gaining access to your personal information, and, as technology develops, we intend to take additional measures to improve security.

We want you to feel confident whenever you visit us in our stores, on our websites or otherwise. While we are focused on the security of your personal information and follow strict standards, processes and procedures that are designed to protect your personal information, we cannot promise, and you should not expect, that your personal information will remain secure in all circumstances.

7. How do we respect your choices about your personal information?

When you interact with Claysmile LLC in certain ways, you may be eligible to receive certain marketing-related and promotional communications as well as special offers (collectively “Promotional Communications”) from Claysmile LLC that may include advertisements from third parties.